My Framer Site

SPLASH A

SPLASH B

LOGIN A

LOGIN B

4

Testing

Here at the last stage, for now, i took certain key screens for testing with potential users of the app.

The testing method i employed was A/B testing. This research and testing was necessary so as to put out the most optimized and objectively accessible version of our design.

I took two variants each of some screens, and user journeys to the potential users to decide which feels easier to interact with. The designs they chose were the ones we implemented in the application UI.

For this test, Splash A got the majority of votes. The reason most people gave was that SPLASH A gives them a easier, smoother, and simpler feel. So therefore, we implement Splash A.

For this test Login page, majority of the people chose LOGIN B as the log in page they prefer to use. That’s why i implemented B in my design, instead of A.

Thanks for reading!

SPLASH A

SPLASH B

LOGIN A

LOGIN B

4

Testing

Here at the last stage, for now, i took certain key screens for testing with potential users of the app.

The testing method i employed was A/B testing. This research and testing was necessary so as to put out the most optimized and objectively accessible version of our design.

I took two variants each of some screens, and user journeys to the potential users to decide which feels easier to interact with. The designs they chose were the ones we implemented in the application UI.

For this test, Splash A got the majority of votes. The reason most people gave was that SPLASH A gives them a easier, smoother, and simpler feel. So therefore, we implement Splash A.

For this test Login page, majority of the people chose LOGIN B as the log in page they prefer to use. That’s why i implemented B in my design, instead of A.

Thanks for reading!

SPLASH A

SPLASH B

LOGIN A

LOGIN B

4

Testing

Here at the last stage, for now, i took certain key screens for testing with potential users of the app.

The testing method i employed was A/B testing. This research and testing was necessary so as to put out the most optimized and objectively accessible version of our design.

I took two variants each of some screens, and user journeys to the potential users to decide which feels easier to interact with. The designs they chose were the ones we implemented in the application UI.

For this test, Splash A got the majority of votes. The reason most people gave was that SPLASH A gives them a easier, smoother, and simpler feel. So therefore, we implement Splash A.

For this test Login page, majority of the people chose LOGIN B as the log in page they prefer to use. That’s why i implemented B in my design, instead of A.

Thanks for reading!

I have to some extent, had some sort of personal experience with most banks in my country. However, this would not be enough in providing the wealth of insight i need in designing a solution that will be regarded as better in the banking industry.

Some of our competitors are banks such as Kuda Microfinance bank, Opay, Moniepoint, GT Bank, Access bank, and so on.

1

Empathy & Research

I took the first step of understanding and gaining insights into the problems as we mentioned earlier through the following steps:

Carrying out research through user surveys and physical surveys.

Through naturalistic observation of potential users with their current bank.

Market research and competitor analysis through reviews from customers on app store, google playstore, and Twitter

Design Approach

The objective of this research is to be able to gather the following insights from respondents who are supposed to be potential users of our product.

Demographics

Geographics

Experience banking online

Frustrations / Painpoints

Motivations

Goals

Habits

OBJECTIVES

The UX research method used was the Qualitative research method. We carried out a survey using survey questions shared both physically and online. We served our questions to our target audience which is to every one who has access to a smart phone from the age of 16 upwards to 65. We got responses from over 25 people who all have an experience with the already thriving banking establishments in Nigeria.

METHOD

I have to some extent, had some sort of personal experience with most banks in my country. However, this would not be enough in providing the wealth of insight i need in designing a solution that will be regarded as better in the banking industry.

Some of our competitors are banks such as Kuda Microfinance bank, Opay, Moniepoint, GT Bank, Access bank, and so on.

1

Empathy & Research

I took the first step of understanding and gaining insights into the problems as we mentioned earlier through the following steps:

Carrying out research through user surveys and physical surveys.

Through naturalistic observation of potential users with their current bank.

Market research and competitor analysis through reviews from customers on app store, google playstore, and Twitter

Design Approach

The objective of this research is to be able to gather the following insights from respondents who are supposed to be potential users of our product.

Demographics

Geographics

Experience banking online

Frustrations / Painpoints

Motivations

Goals

Habits

OBJECTIVES

The UX research method used was the Qualitative research method. We carried out a survey using survey questions shared both physically and online. We served our questions to our target audience which is to every one who has access to a smart phone from the age of 16 upwards to 65. We got responses from over 25 people who all have an experience with the already thriving banking establishments in Nigeria.

METHOD

Insufficient Customer Support:

It is almost inevitable that people will run into issues in performing their tasks, interfacing with the app. This could be from the end of the user or the bank. However sadly, most people don’t get adequate and swift support from their banks.

Insufficient Customer Support:

It is almost inevitable that people will run into issues in performing their tasks, interfacing with the app. This could be from the end of the user or the bank. However sadly, most people don’t get adequate and swift support from their banks.

Security and trust concerns:

It is something we have found out that most Nigerians do not trust their bank. They have this subliminal paranoia, justifiably so, about how safe their money is with banks. They live in fear illegal deductions and exorbitant transaction .

Security and trust concerns:

It is something we have found out that most Nigerians do not trust their bank. They have this subliminal paranoia, justifiably so, about how safe their money is with banks. They live in fear illegal deductions and exorbitant transaction .

How it all started

I have been conducting some observations in the Fintech industry in Nigeria, with a focus on the banking sector. I identified pain points from my personal experiences with banks and developed hypotheses to guide my research. Here are the main summaries from my research, with further details to follow later.

Complex user interfaces:

Most bank apps around, do give the impression that most people are educated enough to navigate their product well without hassle. This isn’t usually the case of course.

Complex user interfaces:

Most bank apps around, do give the impression that most people are educated enough to navigate their product well without hassle. This isn’t usually the case of course.

Inadequate personalization:

Again, when most people interact with their bank apps/websites, they usually do not get an impression that their bank cares about them, especially their financial wellbeing, which is top ranking in the list of what people care about.

Inadequate personalization:

Again, when most people interact with their bank apps/websites, they usually do not get an impression that their bank cares about them, especially their financial wellbeing, which is top ranking in the list of what people care about.

Below, are some of the responses we got from our respondents.

Insufficient Customer Support:

It is almost inevitable that people will run into issues in performing their tasks, interfacing with the app. This could be from the end of the user or the bank. However sadly, most people don’t get adequate and swift support from their banks.

Security and trust concerns:

It is something we have found out that most Nigerians do not trust their bank. They have this subliminal paranoia, justifiably so, about how safe their money is with banks. They live in fear illegal deductions and exorbitant transaction .

How it all started

I have been conducting some observations in the Fintech industry in Nigeria, with a focus on the banking sector. I identified pain points from my personal experiences with banks and developed hypotheses to guide my research. Here are the main summaries from my research, with further details to follow later.

Complex user interfaces:

Most bank apps around, do give the impression that most people are educated enough to navigate their product well without hassle. This isn’t usually the case of course.

Inadequate personalization:

Again, when most people interact with their bank apps/websites, they usually do not get an impression that their bank cares about them, especially their financial wellbeing, which is top ranking in the list of what people care about.

Below, are some of the responses we got from our respondents.

HIGH FIDELITY WIREFRAMES

PROTOTYPE

Kindly click the ‘prototype’ button below to interact with full app.

HIGH FIDELITY WIREFRAMES

PROTOTYPE

Kindly click the ‘prototype’ button below to interact with full app.

HIGH FIDELITY WIREFRAMES

PROTOTYPE

Kindly click the ‘prototype’ button below to interact with full app.

USER STORY

USER STORY

80% of our respondents use bank apps in their daily routine.

These findings are drawn from studies conducted on the internet, through face-to-face conversations, and via surveillance. We've been able to depict two profiles of our possible users based on this.

Insights

80% of our respondents fall between the age of 24 & 40.

USER PERSONA 1

Temitope Oriowo

Age, 27. Location: Lagos, Nigeria

Frustrations

Why is a customer servive representative not available to help out on the app?

I am charged unnecessarily for every transaction i make

The network service is poor

Their cards can’t buy things online

Too many ads on the app displaying things i’m not interested in

Goals

I want to send and receive money with ease

I want to keep/make as much money as i can by saving or investing with my bank

I would love to buy some crypto

I want to be able to resolve all my complaints with ease

I want to pay bills with ease with my bank app

Habits

Gets anxious whenever a payment does not go through on time

Prefers to talk to a real customer representative whenever i run into any issue

A big fan of investments

Personality

Ambivert

Techie

Finance enthusiast

Business person

Musician

Arts lover and collector

Motivations

Discounts and promos when i pay bills with the bank app

Assurance of security with my money

Ease of online payments with my virtual card

I would love to be able to save in other currencies and buy some crypto on my bank app.

USER PERSONA 2

Adanma Elizabeth

Age, 22. Location: Abuja, Nigeria

Frustrations

I don’t want to ever enter a banking hall again. The staff always ruin my day and i don’t get my issues sorted.

Poor network and i never know what to expect. Worse of all, they never communicate when they have down times.

Goals

I want to keep my money in the bank and sleep with both eyes closed, knowing what i keep there is what i’ll meet anytime, or even more...

I want to be able to pay for my netflix subscription, and buy things online easily.

I want to be able to send and receive money easy, especially from my relatives abroad.

Habits

Always happy when i receive money from friends and family.

Gets enraged at ads. That’s why i pay for premium subscriptions.

Gets embarrassed when money i send doesn’t drop on time

Personality

Outgoing

Fashionista

Music lover

Foodie

Student

Motivations

Easily accessible and efficient customer service.

Bank with efficient communication.

Bank that won’t stress me whenever i need to do anything.

Being cared about sincerely.

EMPATHY MAP

2

Problem Statement

We all know that the Nigerian banking sector is a critical pillar of the nation's economy, as it caters to the financial needs of millions of individuals and businesses.

However, despite significant advancements in technology and digitalization, the overall user experience (UX) within the banking sector remains a persistent challenge, hindering customers from fully embracing digital banking channels and hindering the industry's growth potential.

100% of our respondents operate at least one of the mainstream banks.

80% of our respondents use bank apps in their daily routine.

These findings are drawn from studies conducted on the internet, through face-to-face conversations, and via surveillance. We've been able to depict two profiles of our possible users based on this.

Insights

80% of our respondents fall between the age of 24 & 40.

USER PERSONA 1

Temitope Oriowo

Age, 27. Location: Lagos, Nigeria

Frustrations

Why is a customer servive representative not available to help out on the app?

I am charged unnecessarily for every transaction i make

The network service is poor

Their cards can’t buy things online

Too many ads on the app displaying things i’m not interested in

Goals

I want to send and receive money with ease

I want to keep/make as much money as i can by saving or investing with my bank

I would love to buy some crypto

I want to be able to resolve all my complaints with ease

I want to pay bills with ease with my bank app

Habits

Gets anxious whenever a payment does not go through on time

Prefers to talk to a real customer representative whenever i run into any issue

A big fan of investments

Personality

Ambivert

Techie

Finance enthusiast

Business person

Musician

Arts lover and collector

Motivations

Discounts and promos when i pay bills with the bank app

Assurance of security with my money

Ease of online payments with my virtual card

I would love to be able to save in other currencies and buy some crypto on my bank app.

USER PERSONA 2

Adanma Elizabeth

Age, 22. Location: Abuja, Nigeria

Frustrations

I don’t want to ever enter a banking hall again. The staff always ruin my day and i don’t get my issues sorted.

Poor network and i never know what to expect. Worse of all, they never communicate when they have down times.

Goals

I want to keep my money in the bank and sleep with both eyes closed, knowing what i keep there is what i’ll meet anytime, or even more...

I want to be able to pay for my netflix subscription, and buy things online easily.

I want to be able to send and receive money easy, especially from my relatives abroad.

Habits

Always happy when i receive money from friends and family.

Gets enraged at ads. That’s why i pay for premium subscriptions.

Gets embarrassed when money i send doesn’t drop on time

Personality

Outgoing

Fashionista

Music lover

Foodie

Student

Motivations

Easily accessible and efficient customer service.

Bank with efficient communication.

Bank that won’t stress me whenever i need to do anything.

Being cared about sincerely.

EMPATHY MAP

2

Problem Statement

We all know that the Nigerian banking sector is a critical pillar of the nation's economy, as it caters to the financial needs of millions of individuals and businesses.

However, despite significant advancements in technology and digitalization, the overall user experience (UX) within the banking sector remains a persistent challenge, hindering customers from fully embracing digital banking channels and hindering the industry's growth potential.

100% of our respondents operate at least one of the mainstream banks.

80% of our respondents use bank apps in their daily routine.

These findings are drawn from studies conducted on the internet, through face-to-face conversations, and via surveillance. We've been able to depict two profiles of our possible users based on this.

Insights

80% of our respondents fall between the age of 24 & 40.

USER PERSONA 1

Temitope Oriowo

Age, 27. Location: Lagos, Nigeria

Frustrations

Why is a customer servive representative not available to help out on the app?

I am charged unnecessarily for every transaction i make

The network service is poor

Their cards can’t buy things online

Too many ads on the app displaying things i’m not interested in

Goals

I want to send and receive money with ease

I want to keep/make as much money as i can by saving or investing with my bank

I would love to buy some crypto

I want to be able to resolve all my complaints with ease, pay bills with ease with my bank app

Habits

Gets anxious whenever a payment does not go through on time

Prefers to talk to a real customer representative whenever i run into any issue

A big fan of investments

Personality

Ambivert

Techie

Finance enthusiast

Business person

Musician

Arts lover and collector

Motivations

Discounts and promos when i pay bills with the bank app

Assurance of security of my money

Ease of online payments with my virtual card, ability to save in other currencies and buy some crypto on my bank app.

USER PERSONA 2

Adanma Elizabeth

Age, 22. Location: Abuja, Nigeria

Frustrations

I don’t want to ever enter a banking hall again. The staff always ruin my day and i don’t get my issues sorted.

Poor network and i never know what to expect. Worse of all, they never communicate when they have down times.

Goals

I want to keep my money in the bank and sleep with both eyes closed, knowing what i keep there is what i’ll meet anytime, or even more.. to be able to pay for my netflix subscription, and buy things online easily, to be able to send and receive money easy, especially from my relatives abroad.

Habits

Always happy when i receive money from friends and family.

Gets enraged at ads. That’s why i pay for premium subscriptions.

Gets embarrassed when money i send doesn’t drop on time

Personality

Outgoing

Fashionista

Music lover

Foodie

Student

Motivations

Easily accessible and efficient customer service.

Bank with efficient communication.

Bank that won’t stress me whenever i need to do anything.

Being cared about sincerely.

EMPATHY MAP

2

Problem Statement

We all know that the Nigerian banking sector is a critical pillar of the nation's economy, as it caters to the financial needs of millions of individuals and businesses.

However, despite significant advancements in technology and digitalization, the overall user experience (UX) within the banking sector remains a persistent challenge, hindering customers from fully embracing digital banking channels and hindering the industry's growth potential.

100% of our respondents operate at least one of the mainstream banks.

Goals/Pr0posed solution

All of the problems highlighted above are quite sad, but what is more sad is that people don’t have to be subjected to such experience and not have the option of choosing a bank that gives them better experience.

This is where Alpha bank comes in. We’re here to the rescue!

Priotizing customer support:

As a matter of culture, we will make sure our customer service department is excellent in helping customers solve their issues easily, efficiently, and without any hassle to them. We will also make support so easily accessible.

Build trust with customers:

We know that money matters are arguably the most sensitive part of human personality. We’ll be intentional in making our customers feel that they can truly bank on us to keep their money with us. Moreso, that we care about their financial success.

Making a simple and easy-to-use UI:

We will standardize design elements, navigation, and simple, instructional terminology across banking platforms will create a consistent and more comfortable experience for users.

Building personalized experiences:

Customers is the reason business owners are in business in the first place. So it is only wise that we make them feel valued every step of their interaction with us.

Goals/Pr0posed solution

All of the problems highlighted above are quite sad, but what is more sad is that people don’t have to be subjected to such experience and not have the option of choosing a bank that gives them better experience.

This is where Alpha bank comes in. We’re here to the rescue!

Priotizing customer support:

As a matter of culture, we will make sure our customer service department is excellent in helping customers solve their issues easily, efficiently, and without any hassle to them. We will also make support so easily accessible.

Build trust with customers:

We know that money matters are arguably the most sensitive part of human personality. We’ll be intentional in making our customers feel that they can truly bank on us to keep their money with us. Moreso, that we care about their financial success.

Making a simple and easy-to-use UI:

We will standardize design elements, navigation, and simple, instructional terminology across banking platforms will create a consistent and more comfortable experience for users.

Building personalized experiences:

Customers is the reason business owners are in business in the first place. So it is only wise that we make them feel valued every step of their interaction with us.

Goals/Pr0posed solution

All of the problems highlighted above are quite sad, but what is more sad is that people don’t have to be subjected to such experience and not have the option of choosing a bank that gives them better experience.

This is where Alpha bank comes in. We’re here to the rescue!

Priotizing customer support:

As a matter of culture, we will make sure our customer service department is excellent in helping customers solve their issues easily, efficiently, and without any hassle to them. We will also make support so easily accessible.

Build trust with customers:

We know that money matters are arguably the most sensitive part of human personality. We’ll be intentional in making our customers feel that they can truly bank on us to keep their money with us. Moreso, that we care about their financial success.

Making a simple and easy-to-use UI:

We will standardize design elements, navigation, and simple, instructional terminology across banking platforms will create a consistent and more comfortable experience for users.

Building personalized experiences:

Customers is the reason business owners are in business in the first place. So it is only wise that we make them feel valued every step of their interaction with us.

2

Problem Statement

We all know that the Nigerian banking sector is a critical pillar of the nation's economy, as it caters to the financial needs of millions of individuals and businesses.

However, despite significant advancements in technology and digitalization, the overall user experience (UX) within the banking sector remains a persistent challenge, hindering customers from fully embracing digital banking channels and hindering the industry's growth potential.

2

Problem Statement

We all know that the Nigerian banking sector is a critical pillar of the nation's economy, as it caters to the financial needs of millions of individuals and businesses.

However, despite significant advancements in technology and digitalization, the overall user experience (UX) within the banking sector remains a persistent challenge, hindering customers from fully embracing digital banking channels and hindering the industry's growth potential.

3

Ideation & Prototyping

Having empathized with our potential users and defined the problems they do encounter, we started to seek ways to alleviate their pain points by drafting a User flow and then sketching low fidelity wireframes mindfully and with a solution-centric approach.

Right next , is the User flow chart and some of the low fidelity wireframes i came up with at the beginning of my ideation process.

This was carefully drafted to ensure that it was derived from my user stories, and the user journeys and clicks were made to be the shortest possible, for accessibility and ease.

USER FLOW CHART

3

Ideation & Prototyping

Having empathized with our potential users and defined the problems they do encounter, we started to seek ways to alleviate their pain points by drafting a User flow and then sketching low fidelity wireframes mindfully and with a solution-centric approach.

Right next , is the User flow chart and some of the low fidelity wireframes i came up with at the beginning of my ideation process.

This was carefully drafted to ensure that it was derived from my user stories, and the user journeys and clicks were made to be the shortest possible, for accessibility and ease.

USER FLOW CHART

3

Ideation & Prototyping

Having empathized with our potential users and defined the problems they do encounter, we started to seek ways to alleviate their pain points by drafting a User flow and then sketching low fidelity wireframes mindfully and with a solution-centric approach.

Right next , is the User flow chart and some of the low fidelity wireframes i came up with at the beginning of my ideation process.

This was carefully drafted to ensure that it was derived from my user stories, and the user journeys and clicks were made to be the shortest possible, for accessibility and ease.

USER FLOW CHART

LO-FI WIREFRAMES

Below, are some of the wireframes i made when i started to sketch out ideas for our bank app.

LO-FI WIREFRAMES

Below, are some of the wireframes i made when i started to sketch out ideas for our bank app.

LO-FI WIREFRAMES

Below, are some of the wireframes i made when i started to sketch out ideas for our bank app.

Alpha Bank Case Study

Gallery

Role Played

UI design &

Brand identity

Wireframing

Prototyping

UX research & general design

Tools used

Figma

Figjam

Google docs

Team

Solo Team

Ojo Samuel

CASE STUDY

Gallery

The Idea behind "Alpha Bank"

Alpha Bank is a personal passion project, modeled as a publicly traded corporation established to provide top-notch banking solutions. Its major selling point is in creating a marketplace aimed at significantly reducing unemployment rates among clients through a unique feature called 'Alpha gig'.

Our goal is to create the most personalized banking experience, ensuring that people experience consistency and seamless transitions between their banking interactions and daily routines.

Alpha Bank

PHA

Role Played

UI design &

Brand identity

Wireframing

Prototyping

UX research & general design

Tools used

Figma

Figjam

Google docs

Team

Solo Team

Ojo Samuel

CASE STUDY

Gallery

The Idea behind "Alpha Bank"

Alpha Bank is a personal passion project, modeled as a publicly traded corporation established to provide top-notch banking solutions. Its major selling point is in creating a marketplace aimed at significantly reducing unemployment rates among clients through a unique feature called 'Alpha gig'.

Our goal is to create the most personalized banking experience, ensuring that people experience consistency and seamless transitions between their banking interactions and daily routines.

Alpha Bank

PHA