Duration
3 months
Duration
3 months
CASE STUDY
CASE STUDY
Buy & Ship
Buy & Ship
Buy & Ship
Buy & Ship
How it all started
How it all started
How it all started
Role Played
Role Played
Role Played
UI design
UI design
UI design
Wireframing
Wireframing
Wireframing
Prototyping
Prototyping
Prototyping
Ideation
Ideation
Ideation
Tools used
Tools used
Tools used
Figma
Figma
Figma
Figjam
Figjam
Figjam
Team
Team
Team
Ojo Samuel
Ojo Samuel
Ojo Samuel
Pelumi O.
Pelumi O.
Pelumi O.
Duration
3 month's
Buy&Ship is a logistics business that started out through the influence and direct engagement of the business owner and C.E.O by the name Daniel Egunjobi. This business formerly ran by him taking orders manually on whatsapp and processing them by himself. Now, this model of business according to him, came with certain limitations.
The problem now was that it was quite difficult to take a large number of orders, also that the business wasn’t easily scalable with that model of operation, hence he saw the need for the business to go fully digital.
I was charged with the responsibility of designing a website for the business and see it through to the point of implementation and deployment while working with the full-stack developer by the name Oluwapelumi.
This project was a success and within a month, we were able to onboard over 300% more users and this also meant more patronage for the business.
Buy&Ship is a logistics business that started out through the influence and direct engagement of the business owner and C.E.O by the name Daniel Egunjobi. This business formerly ran by him taking orders manually on whatsapp and processing them by himself. Now, this model of business according to him, came with certain limitations.
The problem now was that it was quite difficult to take a large number of orders, also that the business wasn’t easily scalable with that model of operation, hence he saw the need for the business to go fully digital.
I was charged with the responsibility of designing a website for the business and see it through to the point of implementation and deployment while working with the full-stack developer by the name Oluwapelumi.
This project was a success and within a month, we were able to onboard over 300% more users and this also meant more patronage for the business.
Buy&Ship is a logistics business that started out through the influence and direct engagement of the business owner and C.E.O by the name Daniel Egunjobi. This business formerly ran by him taking orders manually on whatsapp and processing them by himself. Now, this model of business according to him, came with certain limitations.
The problem now was that it was quite difficult to take a large number of orders, also that the business wasn’t easily scalable with that model of operation, hence he saw the need for the business to go fully digital.
I was charged with the responsibility of designing a website for the business and see it through to the point of implementation and deployment while working with the full-stack developer by the name Oluwapelumi.
This project was a success and within a month, we were able to onboard over 300% more users and this also meant more patronage for the business.
Research Objectives
Research Objectives
Research Phase
Research Phase
Research Phase
There was a couple of things i had behind my mind to find out so as to understand the current customers patronizing the pre existing model of the business and people who are likely to be future customers.
Their satisfaction level with the current model of business.
Their level of tech savviness and how preferable it is to interact with the new model of business.
How they view our competitors and why they prefer to work with us anyway.
Any other suggestions they have that will make them feel happier patronizing the business.
I then crafted my research questions as you’ll see in the picture above, i sent them to Dan, and he helped with taking them to his current customers to get their responses.
I also combined the responses i got from him, with other sources like questionnaire responses i got from google forms and i also did internet scraping through trustpilot to see user reviews of our direct competitors.
There was a couple of things i had behind my mind to find out so as to understand the current customers patronizing the pre existing model of the business and people who are likely to be future customers.
Their satisfaction level with the current model of business.
Their level of tech savviness and how preferable it is to interact with the new model of business.
How they view our competitors and why they prefer to work with us anyway.
Any other suggestions they have that will make them feel happier patronizing the business.
I then crafted my research questions as you’ll see in the picture above, i sent them to Dan, and he helped with taking them to his current customers to get their responses.
I also combined the responses i got from him, with other sources like questionnaire responses i got from google forms and i also did internet scraping through trustpilot to see user reviews of our direct competitors.
There was a couple of things i had behind my mind to find out so as to understand the current customers patronizing the pre existing model of the business and people who are likely to be future customers.
Their satisfaction level with the current model of business.
Their level of tech savviness and how preferable it is to interact with the new model of business.
How they view our competitors and why they prefer to work with us anyway.
Any other suggestions they have that will make them feel happier patronizing the business.
I then crafted my research questions as you’ll see in the picture above, i sent them to Dan, and he helped with taking them to his current customers to get their responses.
I also combined the responses i got from him, with other sources like questionnaire responses i got from google forms and i also did internet scraping through trustpilot to see user reviews of our direct competitors.
Based on the research findings, we have gathered several key insights about the people we are targeting with our product.
1. Customers often feel anxious about their shipments until they are received. To address this, it is essential to provide an interface that offers real-time updates on the status of their orders.
2. Customers desire immediate access to customer support in case of any confusion or issues. To meet this need, we will make the contact information for phone and WhatsApp customer representatives easily accessible on our interface.
3. Our existing customers have emphasized that they were drawn to our business due to our competitive rates. To maintain this advantage, we will ensure that our rates remain the most competitive in the market. Additionally, we will implement a shipping calculator on the interface to promote transparency regarding pricing.
4. It has been noted that some customers were initially drawn to the business due to their personal relationship with the owner, Dan. In the absence of direct personal interaction, we must focus on building a trustworthy and reliable platform as most interactions will now be digital and automated.
Based on the research findings, we have gathered several key insights about the people we are targeting with our product.
1. Customers often feel anxious about their shipments until they are received. To address this, it is essential to provide an interface that offers real-time updates on the status of their orders.
2. Customers desire immediate access to customer support in case of any confusion or issues. To meet this need, we will make the contact information for phone and WhatsApp customer representatives easily accessible on our interface.
3. Our existing customers have emphasized that they were drawn to our business due to our competitive rates. To maintain this advantage, we will ensure that our rates remain the most competitive in the market. Additionally, we will implement a shipping calculator on the interface to promote transparency regarding pricing.
4. It has been noted that some customers were initially drawn to the business due to their personal relationship with the owner, Dan. In the absence of direct personal interaction, we must focus on building a trustworthy and reliable platform as most interactions will now be digital and automated.
Research insights and proposed solutions
Research insights and proposed solutions
Research insights and proposed solutions
User Persona
User Persona
User Persona
User Flow
User Flow
SiteMap
SiteMap
SiteMap
Low Fidelity Prototypes
Low Fidelity Prototypes
Dashboard
Dashboard
Dashboard
Landing page
Landing page
Landing page
Sign Up Page
Sign Up Page
Sign Up Page
Sign Up Page
Sign Up Page
Sign Up Page
High Fidelity Screens
High Fidelity Screens
Landing Page
Landing Page
Landing Page
Dashboard
Dashboard
Dashboard
There was a testing done between Wallet Page A and B. This testing was carried out between stakeholders of the project and potential users of the product. The total sample size for this testing was 22 people and the WALLET PAGE B won the WALLET PAGE A BY 16 to 6 votes. WALLET PAGE B leads with a total of 72.73% against A. We therefore implemented Wallet Page B.
Testing (A/B Testing)
Testing (A/B Testing)
Testing (A/B Testing)
Dashboard A
Dashboard A
Dashboard B
Dashboard B
Wallet Page A
Wallet Page A
Wallet Page B
Wallet Page B
There was a testing done between dashboard A and B. This testing was carried out between stakeholders of the project and potential users of the product. The total sample size for this testing was 22 people and the DASHBOARD A won the DASHBOARD B BY 18 to 4 votes. Dashboard A leads with a total of 81.8% against B. We therefore implemented Dashboard A.
There was a testing done between dashboard A and B. This testing was carried out between stakeholders of the project and potential users of the product. The total sample size for this testing was 22 people and the DASHBOARD A won the DASHBOARD B BY 18 to 4 votes. Dashboard A leads with a total of 81.8% against B. We therefore implemented Dashboard A.
There was a testing done between dashboard A and B. This testing was carried out between stakeholders of the project and potential users of the product. The total sample size for this testing was 22 people and the DASHBOARD A won the DASHBOARD B BY 18 to 4 votes. Dashboard A leads with a total of 81.8% against B. We therefore implemented Dashboard A.
There was a testing done between Wallet Page A and B. This testing was carried out between stakeholders of the project and potential users of the product. The total sample size for this testing was 22 people and the WALLET PAGE B won the WALLET PAGE A BY 16 to 6 votes. WALLET PAGE B leads with a total of 72.73% against A. We therefore implemented Wallet Page B.
Please note that certain details were not included in this case study, such as the design systems used and other information deemed a trade secret by the business owner. This is in accordance with the NDA I signed at the start of the project.
There was a testing done between Wallet Page A and B. This testing was carried out between stakeholders of the project and potential users of the product. The total sample size for this testing was 22 people and the WALLET PAGE B won the WALLET PAGE A BY 16 to 6 votes. WALLET PAGE B leads with a total of 72.73% against A. We therefore implemented Wallet Page B.
Please note that certain details were not included in this case study, such as the design systems used and other information deemed a trade secret by the business owner. This is in accordance with the NDA I signed at the start of the project.
Contact
E-mail: ojosamueltope@gmail.com
Call line : (+234) 706 804 7220
Whatsapp line: (+234) 903 011 5541
About me
Short biograpgy
Education and value offered
Expectations and aspiration
(c) Designed by Temitope Samuel all on Figma
Contact
E-mail: ojosamueltope@gmail.com
Call line : (+234) 706 804 7220
Whatsapp line: (+234) 903 011 5541
About me
Short biograpgy
Education and value offered
Expectations and aspiration
(c) Designed by Temitope Samuel on Figma and Framer